If the beauty industry were to have its own version of the Academy Awards®, the Cosmetic Executive Women’s® Beauty Awards would be it. The organization’s 10,000-plus members come together annually in order to vote for the most groundbreaking new launches — from over 1,000 entries and more than 500 brands.
This year, some truly game-changing launches in both mass and prestige price points were declared the winners in 46 unique categories. We’ve distilled that list down to 15 that we’re especially excited about this year, from an investment-worthy, high-tech hot tool to a fantastic drugstore SPF. Discover and shop them all when you read on. The category: Hair (Tools)
The winner: Dyson Airwrap® Hair Styler ($549)
Why we love it: Dyson revolutionized the beauty industry when it launched a fast-acting hairdryer in 2016. The brand’s latest innovation comes via this multi-tool styler that allows you to wave, curl, smooth, and dry hair without extreme heat.The category: Hair (Shampoo/Conditioner)
The winner: Living Proof® Restore™ Dry Scalp Treatment ($32)
Why we love it: This treatment is loaded with nourishing vitamin B3 to help rebalance the scalp’s natural ecosystem, while hyaluronic acid works to provide added relief and hydration. The result is a happy scalp that’s free of itching, flaking, and irritation.The category: Bath and Body (Prestige)
The winner: Kopari® Beauty Coconut Shower Oil ($28)
Why we love it: While most sulfate-free formulas can’t deliver the rich suds of their traditional cleanser counterparts, this gentle shower oil delivers. It also contains organic coconut oil and squalane to leave skin feeling hydrated and smooth.The category: Bath and Body (Mass)
The winner: Weleda Skin Food® Body Butter ($17)
Why we love it: Weleda Skin Food products have developed a devoted following among beauty enthusiasts for their ability to transform dull, parched skin. This new body butter has a whipped, lightweight texture, absorbs quickly, and features shea butter, cocoa butter, and sunflower seed oil for added moisture.The category: Indie (Brand)
The winner: Beautycounter
Why we love it: Beautycounter is gaining traction among clean beauty aficionados with the line’s green cosmetic, skincare, and body care formulas. This mineral sunscreen helps keep your family’s skin safe from harmful rays — and is also reef- and ocean-safe. The category: Indie (Skincare)
The winner: Summer Fridays™ Jet Lag Mask® ($48)
Why we love it: This mask is as popular with beauty industry insiders as it is on Instagram®. The ceramide-, vitamin-, and antioxidant-packed mask works to combat inflammation and bring tired, dry, uneven skin back to life — no air travel necessary.The category: Makeup (Lip Product – Prestige)
The winner: MAC® Powder Kiss® Lipstick ($19)
Why we love it: This powdery, saturated lipstick from MAC delivers sexy, soft-focus color that somehow leaves lips feeling pampered, not parched. Try blending two different shades together for a trend-forward, bespoke look. The category: Makeup (Eye Product – Mass)
The winner: L’Oréal® Paris Unbelieva-Brow® Longwear Waterproof Brow Gel ($14)
Why we love it: This multi-functional brow gel can be used to define, shape, and fill. However, we’re particularly fond of the formula because it’s waterproof — so it won’t budge, even on the most humid summer days.The category: Makeup (Face Product – Prestige)
The winner: BareMinerals® BarePro® 16-Hour Full Coverage Concealer ($24)
Why we love it: This creamy, full-coverage concealer is creaseproof, waterproof, and stays put to keep your dark circles or blemishes hidden for up to 16 hours. The category: Scent (Niche Fragrance)
The winner: Atelier Cologne® Musc Impérial™ ($135)
Why we love it: Like an escape in a bottle, this complex, unisex fragrance is infused with clary sage from Spain, bergamot from Calabria, and white musk. It’s also made up of 90 percent renewable natural ingredients, a very unique claim for perfume!The category: Skincare (Anti-Aging – Mass)
The winner: Neutrogena® Rapid Wrinkle Repair® Retinol Oil ($25)
Why we love it: This drugstore staple contains the anti-aging hero ingredient retinol, which is hailed by dermatologists for restoring hydration and reducing the appearance of lines. Unlike some oils, it’s also lightweight and fast-absorbing.
[Editor's note: Retinol shouldn't be used by those who are pregnant, considering getting pregnant, or nursing. Please consult with your doctor before use.]
The category: Skincare (Eye Treatment)
The winner: Drunk Elephant® C-Tango® Multivitamin Eye Cream ($64)
Why we love it: This eye cream boasts a combination of brightening peptides and five forms of vitamin C for leaving delicate skin looking more refreshed and radiant.The category: Skincare (Moisturizer – Mass)
The winner: Olay® Regenerist Whip® Facial Moisturizer with SPF 25 ($29)
Why we love it: This facial moisturizer is said to hold and release 1,000 times its weight in active ingredients and hydration. When skin is moisturized, fewer fine lines are visible — and because the formula is loaded with SPF, you’ll help slow more lines from forming. The category: Skincare (Lip Treatment)
The winner: Charlotte Tilbury® Collagen Lip Bath ($35)
Why we love it: Because this lip gloss is loaded with marine collagen, mustard sprout extract, and coconut oil, you’ll see firmer, fuller, and healthier lips after just one swipe of the wand. We give it bonus points for the heart-shaped applicator.The category: Skincare (Acne Treatment)
The winner: FAB First Aid Beauty® Skin Rescue Acne-Clearing Pads with White Clay ($30)
Why we love it: This miracle tub contains single-use pads infused with two percent salicylic acid for helping to treat and prevent acne, along with white kaolin clay for helping to purify skin and soak up excess oils. Start by using once daily after cleansing and increase to two to three times daily as needed.
Product prices may vary from the time this article was written.
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