Aesthetic Treatments

This Is How Nashville Women Budget For Their Injectable Treatments

Illustrations by Lauren Johntone / The Covet Co

Nashville, Tennessee has dramatically evolved from the stereotypical sky-high hair and Dolly Parton, rhinestone cowgirl glam. Its medical aesthetics industry is red hot, and while bachelorette parties swarm the city and its medspas weekly for treatments, locals plan far in advance for their injectables. After all, in a growing Southern city, those costs can mount — and for many, budgeting is a must.

To explore Nashville’s cosmetic injectable world (and the costs that go along with it), we sought input from the patients themselves. These five Nashville women talked with Spotlyte™ about their stances on injectable wrinkle reducers and fillers, how much they spend, and how those dollar bills stack up.

[Editor’s note: Injectable wrinkle reducers temporarily smooth the look of moderate to severe wrinkles in certain areas of the face, including the forehead, frown lines, and crow’s feet. They should not be used more frequently than every three months. Injectable filler is a temporary treatment that adds volume to areas of the face such as the lips, cheeks, and laugh lines. Like any medical treatment, both injectable wrinkle reducers and injectable fillers have potential risks and side effects. Talk to a licensed provider to see if they’re right for you. And learn more now by chatting with a trained aesthetic specialist.

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Illustration by Lauren Johntone / The Covet Co
First Name: Ryan
Age: 37
Occupation: Director of Operations in the Hospitality Industry
Location: Nashville
What do you get done, and how often? Injectable wrinkle reducer every three to four months in my forehead, between my eyes (elevens), and on the corner of my eyes (crow’s feet). Filler once a year in my smile lines, and a little [in my cheeks].
 
Average spend per visit on injectables: $500.
 
Yearly spend on injectables: Around $2,200.
How do you budget for injectables? It’s an important expense for me, so I just make it work. I categorize it as a [regular expense].
What is your stance on injectables? I love [the results], and I’m not afraid to tell people that I get them — because there should be absolutely no shame in [treating] yourself anyway you want to. I always tell people the truth about why [I look so smooth], because I never want someone to see my pictures on Instagram® and think I look this way without a little help.
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What’s your most costly beauty, lifestyle, or medical aesthetics expense? Injectables for sure, followed closely by my French skincare routine and trips to Paris to stock-up on said skincare. As I said, injectables are worth it to me.

Illustration by Lauren Johntone / The Covet Co
Name: Heather
Age: 42
Occupation: Mom
Location: Brentwood (a suburb outside of Nashville)
What do you get done, and how often? I get injectable wrinkle reducer for my elevens and on the side of my eyes (crow’s feet) and forehead.
Average spend per visit on injectables: I spend about $500 each visit and go every four to five months.
Yearly spend on injectables: I spend about $1,500 yearly.
Do you budget for injectables? I have learned from friends several tricks of the trade when budgeting for injectable wrinkle reducers! When I’m getting close to [wanting to have it again], I start paying attention to promotional or holiday offers. If you get injectables, take advantage of [a] rewards program, where you earn rewards with every purchase, and receive discount and sale notifications. Additionally, I ask for gift cards to [my provider’s practice] for holidays and birthdays.
What is your stance on injectables? They’re a personal preference. [I like the results of] injectable wrinkle reducers, but I am open to exploring fillers and other [treatments, too].
What’s your most costly beauty, lifestyle, or medical aesthetics expense?The most important thing a person can do is use quality skincare products daily. [They] are not inexpensive, but [the] expense is so worth it.
 
 
Name: Amy
Age: 23
Occupation: Reporter
Location: Nashville/Evansville
What do you get done, and how often?  I just recently started getting injectable wrinkle reducers in my forehead, and [I go] every four months. I also recently had lip fillers, so I will probably wait [a while] to go again.
 
Yearly spend on injectables: Under $1,000.
How do you budget for injectables? I put aside money for beauty, [lifestyle, and aesthetics] expenses each month. I know how much I'll usually be spending on makeup, hair, and injectables for the upcoming month and make sure to have that ready when the occasion arises.
What’s your most costly beauty, lifestyle, or medical aesthetics expense? My hair. I also have lash extensions that I get filled every two weeks. Injectables are [three] months in between visits, so they are not my most costly expense per year.
Illustration by Lauren Johntone / The Covet Co
Name: Stephanie
Age: 40
Occupation: Entrepreneur, Owns Organic Farm and Wedding Venue
Location: Nashville
What do you get done, and how often? [Injectable wrinkle reducers about] every 90 days, filler, lip filler when needed, and whatever my doctor thinks [I may benefit from]. I trust whatever she suggests.
Average spend per visit on injectables: About $1,200.
Yearly spend on injectables: [About] $5,000.
How do you budget for injectables? Even if my husband and I are starting a new business or have a tight budget, we always save money for them.
What is your stance on injectables? I love [the results]. I’m an organic farmer, so I think that some people might have judgements, but I don’t hide it. I work in events as well, and host weddings, and I love knowing I’m [achieving my aesthetic goals].
What’s your most costly beauty, lifestyle, or medical aesthetics expense? Hair. I change my hair all the time. Color, cut, everything to protect it. And I buy hair — halos, extensions, I buy it all, but that’s because I can, and I like to treat it as an accessory.
Illustration by Lauren Johntone / The Covet Co
Name: Holly
Age: 44
Occupation: Technical Writer and Project Manager
Location: Nashville
What do you get done, and how often?: [Dermal] filler once a year ($700); filler in laugh lines once a year ($650); lip filler twice a year ($600); and injectable wrinkle reducer four times a year ($500 to $600).
Average spend per visit on injectables: $650.
Yearly spend on injectables: [Around] $5,000.
How do you budget for injectables? There are so many options, and the costs can add up quickly. It is critical that you do your research and consult with your practitioner so that you aren’t spending money on more than you actually need [to]. I have been seeing the same practitioners for years. I trust that they [provide the right recommendations] and help me achieve the results. To help budget, I take advantage of discounts, special pricing, and rewards as often as I can. I also make choices on my spending to prioritize the care and look of my [face]. I consider it [an] investment in myself. I would much rather [get injectables] than an expensive handbag, pair of shoes, or wardrobe.
What is your stance on injectables? I consider injectables an important element in my [routine].
What’s your most costly beauty, lifestyle, or medical aesthetics expense? My most expensive beauty investment is Ultherapy®. I do my full face and neck every other year.

[Editor’s note: The cost of injectables varies depending on the region and your provider’s level of skill and experience.]

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