Ask three strangers their opinions on skincare, injectables, and beauty, and you might discover some interesting nuggets of information. Now, imagine asking 3,000 aesthetically-conscious people in the U.S. the same types of questions, as well as surveying people on a global scale — to the tune of over 14,000 people in 18 different countries. For anyone who is even remotely interested in any of the aforementioned topics, the results would certainly pique interest. So, when SpotlyteTM caught wind of newly-released data behind the large-scale national survey of consumers and doctors, and the worldwide Allergan 360° Aesthetics ReportTM, concerning those exact topics, we dove right in.
The global report surveyed men and women 21 to 75 years old considered “aesthetically conscious consumers.” This simply means they are committed to looking their best and are willing to spend money on doing so. Below, we rounded up seven of the most interesting findings — from surprising skincare habits and thoughts on medical aesthetics to how the societal definition of beauty is shifting.
Stat #1: The majority of women surveyed would consider trying cosmetic injectables.
Survey participants answered questions about the treatments they’ve tried in the past year, as well as the treatments they would consider. Regarding injectables, the number of people considering them is astonishing. For instance: In the U.S., the majority of women (53 percent) say they would consider trying injectable wrinkle reducers. For men, the numbers were just as surprising at 48 percent. Similarly, 51 percent of women and 44 percent of men say they would consider trying fillers. The American Society of Plastic Surgeons® confirmed their popularity in its annual report: Injectable filler and injectable wrinkle reducer are among the top five treatments both men and women get.
[Editor’s note: Injectable wrinkle reducers temporarily smooth the look of moderate to severe wrinkles in certain areas of the face, including the forehead, frown lines, and crow’s feet. Injectable filler is a temporary treatment that adds volume to areas of the face such as the lips, cheeks, and laugh lines. Like any medical treatment, both injectable wrinkle reducers and injectable fillers have potential risks and side effects. Talk to a licensed provider to see if they’re right for you. And learn more now by chatting with a trained aesthetics specialist now.]
Stat #2: The majority of millennials would consider trying injectable wrinkle reducers.
It’s true: More than half (53 percent) of U.S. survey participants between the ages of 21-35 years old would consider getting injectable wrinkle reducers at some point in their lives. Injectable filler came in as a close second, with nearly half (49 percent) of millennial participants saying they would consider the plumping treatment.
Stat #3: You probably know someone who has had — or is considering — a body sculpting treatment.
Just ask the 53 percent of people who said they would consider a non-invasive body contouring treatment. Non-invasive fat reduction treatments — which can get rid of stubborn fat cells — are becoming increasingly more popular than ever. While not a weight loss solution, these types of treatments can help to eliminate stubborn pockets of fat.
[Editor’s note: Like any medical treatment, non-invasive fat reduction treatments have potential risks and side effects. Talk to your doctor to see if they’re right for you.]
Stat #4: People are seeking subtle results from their aesthetics treatments.
Even though cosmetic treatments are discussed more openly than ever, the fear of looking “unnatural” is still a top concern for consumers. Of the surveyed participants worldwide, 55 percent said they are concerned about “unnatural [looking]” results from “surgical or nonsurgical enhancement/treatment/procedures.” And yet, you just might find that after seeing a trained provider, no one may even notice that you received an injectable treatment.
Stat #5: The body positive movement seems to be making an impact on the way we perceive beauty.
Of the women surveyed globally, the words “curvy” and “fit” were linked to beauty, whereas the words “lean” and “thin” were not. This suggests that there is a cultural shift towards diversifying the definition of an attractive figure. If we were to guess, we’d say body positive social media influencers have helped to push the messaging. (Read about one such influencer and brand founder, Katie Sturino.)
Stat #6: Friends, not celebrities, set the bar for beauty standards.
In defining beauty, Hollywood has always served as a salient barometer. So, it’s surprising to learn that the majority of people in the U.S., Canada, and India don’t necessarily agree. In these three countries, women tend to base their definitions of beauty on friends and family, according to the survey. On a global scale, 50 percent of participants look to celebrities to define their standards of attractiveness.
Stat #7: Many people are skipping the most important skincare step.
Drumroll, please: Only 53 percent of women surveyed in the U.S. incorporate sunscreen into their daily routines. Men fall behind at 46 percent. This data is troubling when you consider how vital it is to apply sun protection for overall skin health and cancer prevention. Not to mention, many dermatologists cite sunscreen as the most effective topical anti-aging product you could apply. On a separate skincare note, people seem to be dissatisfied with their routines. Only 28 percent of women are satisfied with their current skincare routines, compared to 58 percent for men. (On the search for a new anti-aging routine? Discover the basic pillars of a face care regimen here).