In the highly competitive world of Instagram influencers, Joey Zauzig (@joeyzauzig) stands out from the pack. The 26-year-old has — in just a few years — created a rabid following due in large part to his radical transparency. The fact that Zauzig is a man in a female-dominated space does not go unnoticed, but he finds that to be fairly inconsequential. “The space is more girls in general,” he says, “but people have been following me for my lifestyle from day one.”
While working in PR for a major fashion brand, Zauzig started to let followers behind the scenes of his glamorous life in the industry. Soon, with a push from some influencer friends and an ultimatum from his job (“they said it was them or Instagram, in not so many words,” he says), he left his day job to pursue Instagram full time. Since then, his audience has ballooned to nearly 100,000 followers, and what began as a focus on fashion quickly expanded to fitness, travel and his personal life. “I feel like what I’ve created is multi-faceted,” says Zauzig.
While it’s true that social media is a job for Zauzig (yes, he makes money from it!), he feels he has a larger responsibility to his community. “I turn stuff down all the time,” he shares. “I try to give myself enough [non-sponsored] content to stay inspired. I try to reply to every single comment and interact as much as I can.” For instance, on the way to our lunch meeting, he had been advising a follower about what to wear with a new pair of green pants — while at the same time messaging with another, who was having a hard time coming out of the closet in his small Midwestern town. “I’m just trying to reach people and make a difference,” he explains.
Part of that is a frank transparency about everything he does to keep looking great in front of the camera. When your job is to take and share photos of yourself, you’re bound to feel the pressure to look your best at all times. Zauzig is known for sharing everything from his workouts to his medical aesthetic treatments.
“I’m very open,” he says. “People ask me, ‘Why are you sharing those things?’ [I do it] because it’s real. It’s important for people to know that if there is something you’re insecure about, it’s your choice and it’s your body. What’s the problem with doing something about it?”
Acne scars are a personal insecurity of Zauzig’s, and he feels passionate about shedding light on the reality that many people also experience. “People reach out to me about acne scars a lot,” he says. “Guys don’t vocalize their struggles. I think it should be talked about more — especially [about] what you can do to improve them.”
So what exactly does Zauzig do to improve his acne scarring — as well as keep his hair impeccably styled and other grooming and medical aesthetics treatments? Read on to get a peek into his extensive personal regimen.
Haircut: “No one has ever cut my hair the way Alex Antwerp at Sally Hershberger has cut it. He just gets my head shape, and he knows what I want. I never liked a haircut before him — I’m super picky. He just gets it.”
Color: “Everyone at Sally Hershberger is amazing. I’ve been going for about a year and a half. Kirsten Stuke does my color and it’s a collaborative effort. She keeps me in line, too. I want to dye my hair a different color every day. I need to chill out.”
Healthy Hair: “The two things that saved my hair are Nutrafol® ($88) and Olaplex® ($28). I take Nutrafol, which is a supplement for my hair. It made my hair so thick, it was next level. And everyone should use Olaplex. It makes your hair stronger and it bonds it back together — and you can buy it on Amazon.”
Styling: “If I’m going to events, I will blow dry my hair. I use the Dyson Supersonic™ Hair Dryer ($400). It is the best thing that’s ever happened to my hair. I don’t even really know how it works, but it’s amazing. Nothing can compare to it. I also put coconut oil in my hair every night.”
Cosmetics: “I think every guy should wear makeup. Nothing crazy, we’re not contouring our noses and our cheekbones. I was never a makeup guy until I met with the Skinceuticals team, and they gave me this thing called Dermablend® Loose Setting Powder ($27), which is just a translucent powder. It is a game changer — it gives me a clean look. I use that and a bronzer if I don’t have a spray tan (but I usually have one). I do this for events and photos, not every day. I try to give my skin a rest when I can.”
Nails: “My favorite place is Sunday Studios. It’s all organic and non-toxic. They do a really clean, good job — they scrub these babies. I work out so much; I need it. When I meet someone, I always looked at their fingernails. It says a lot about a person. Clean fingernails go a long way.”
Spray Tans: “Spray tans are a game changer. Everybody looks better with a spray tan no matter what. When I have spray tan, my face looks snatched. I go to Anna Stankiewicz. Chastity is my girl in LA. They are amazing. I get them before every trip and in the winter. It depends on how much I work out. If you sweat a lot, you should be getting one like once a week.”
Eyebrows: “I’ve never touched my eyebrows. I don’t like when guys have super-manicured eyebrows — and I actually wish mine were bushier. Sometimes I make them bigger in Photoshop. If I need a little cleanup and have a stray, I tweeze them myself.”
Waxing: “I go to DOLMA Waxing and Threading Spa; she knows what she’s doing. It’s a really tiny room, but it’s the best place in the city.”
Skin and Body Treatments
Facials: “I’ve had so many facials, and I will say the best facial I’ve had is at Heyday. I like them because they do the damn thing: They get in there, they extract, they get out all your blackheads. I feel really refreshed and relaxed when I leave. It’s quick and easy. You need someone who’s going to be tough. I need one right now actually.”
Cosmetic Injectables: “I started with injectable wrinkle reducers from Dr. Amy Wechsler and Laura Dyer, PA-C. I get it on my forehead, and I love how it looks when I have it done. I also love filler. I’ve done my lips. I’ve always had nice lips, but I wanted them a little bigger. Laura did those, and she knows what’s up. You know you have a good injector when you ask for something and they say no.
[Editor’s note: Injectable wrinkle reducers are temporary, medical treatments designed to help smooth the appearance of moderate to severe wrinkles on certain areas of the face. Injectable fillers are temporary treatments that help add volume to certain areas of the face. Like any treatment, both have risks and possible side effects, so consult with a licensed provider to see if they are right for you.]
Other Medical Aesthetics Treatments: “I’ve done Fraxel® since I was 18, and PRP [platelet rich plasma treatments] for my acne scars, but I’m impatient — I like now results. Microneedling and PRP are amazing, but they just takes a long time for results to build. It’s hard for me to have a week of downtime, because I’m shooting almost every day.”
Body Sculpting: “I tried CoolSculpting®. It worked for me, but you have to be a candidate. I was dieting and it definitely got rid of body fat for me. Now it can be performed under the chin, and I really want to get it there. There is a new device I’ve tried called Emsculpt® that helps build muscle. It was intense, and you’re sore, but it’s good. I felt tight. You can’t use these machines to get magic abs — you have to still be working for it. But they definitely helped me look better.”
[Editor’s note: The CoolSculpting treatment is a non-invasive fat freezing treatment that effectively reduces fat in certain self-proclaimed “problem spots” (you know, those bulges that just won’t go away, regardless of how much you sweat it out on the treadmill). While it isn’t a weight loss solution, fat freezing can reduce pouches of fat. As with any procedure, there are risks and side effects, so talk to your doctor to see if it’s right for you.]
Diet: “I don’t go to a nutritionist, but if I did it would be Dr. Passler, who all the Victoria’s secret models go to — everyone goes to him. I was heavier about a year ago. I did three months of no drinking, no gluten, no sugar, no dairy — strict — and I was also boosting my metabolism working out every day. Hearing great feedback motivated me. I want to have a healthy balance. I do think everyone should give themselves that cold turkey moment where they cut out everything for a period.”
Working Out: “Equinox changed my life. It gave me motivation. My trainer Rob Morales pushes me every day. He makes me go in, and I would have never done what he makes me do. It’s not about the exercises, it’s about the mindset. It’s more mind than muscle. Rob is like a therapist — that’s what a good trainer does. Now I work out for sanity. I’m stressed out every single day, and working out is my one time where I shut out everything and think about how good I feel after it.”
Classes: “I like classes because I hate cardio. If you stick me in a room, I’m going to finish the damn class. I do SoulCycle, Flywheel, Metcon(m), Barre Burn, and lots of yoga because I don’t like stretching. Everyone should do yoga especially if you’re lifting. I’ve seen yoga improve everything. And oh my gosh, I love BRRRN! It’s crazy, but it snatches you. I also love New York Pilates. It’s one of those things where you do it and you feel tighter afterward. I dread a class, but once it’s over, I’m so thankful I did it.
IV Treatments: “In the Hamptons, we get IV Doc treatments a lot. If you’re hungover, it’s a game changer. It hydrates the eff out you and it replenishes everything you lose when you party too hard.”
Editor’s Note: Important Things To Know About CoolSculpting®
The CoolSculpting procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments.
During the procedure you may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity, and sensation of fullness in the back of the throat after a submental area treatment. Rare side effects may also occur. The CoolSculpting procedure is not for everyone. You should not have the CoolSculpting procedure if you suffer from cryoglobulinemia, cold agglutinin disease, or paroxysmal cold hemoglobinuria. The CoolSculpting procedure is not a treatment for obesity. Ask your doctor if CoolSculpting is right for you. To learn more about what to expect, visit the CoolSculpting website.