Why “The Godmother of Brown Beauty Blogging” Is Completely Pro-Aging


In The PathTM, we spotlight different women making a difference in the fashion, beauty, wellness, and medical aesthetics industries. Here, beauty blogger, Patrice Grell Yursik (a.k.a. Afrobella) shares her road to success. 

Before there were beauty influencers, or even Instagram®, there was Afrobella®. Yet, in many ways, Patrice Grell Yursik, the personality behind the beauty blog, can be considered one of the original influencers. When she began Afrobella in 2006, it was a simple side project meant to help celebrate the beauty of black women in a budding internet space. What it became was an online destination that helped set the stage for the digital-first beauty landscape we know today. 

For the 40-year-old content creator, influence is synonymous with inspiration. “An influencer can inspire others to do what they do, to wear what they wear, or buy something they say is worth buying,” Yursik explains. “I have been doing that work for 13 years now — before the rise of social networks.” It’s been her goal since her first post, and the reason she has been able to embrace the ever-changing online community that she helped build.

Editor's Note

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Spotlyte: When do you feel most beautiful? 

PGY: When I’m fresh out of the shower — the after-shower process of lotioning and oiling my skin, applying fresh hair products to lock in moisture, putting on my skincare to keep my face looking its best — the process of beautification before even putting on makeup. I love it all!