Interviews

How Christy Doramus Transitioned From Beauty Publicist to Floral Entrepreneur

How Christy Doramus Transitioned From Beauty Publicist to Floral Entrepreneur

It isn’t always roses for Christy Doramus, but most days the florist extraordinaire takes time to smell a bouquet or two. A typical day for the self-proclaimed “Jane of All Trades” might entail a trip to Manhattan’s flower district, creating floral arrangements, or chatting with her client Drew Barrymore about Instagram®

Doramus, 31, is the founder of CMD Creative℠, a Manhattan-based company focused on floral and event design, as well as social media consulting. The Baton Rouge, Louisiana, native graduated from The Art Institute of California®, San Francisco, where she studied Fashion Marketing and Management. After she landed in New York City 10 years ago, she began working as a beauty publicist for Alison Brod's eponymous firm. For almost six years, Doramus worked with big name beauty clients like L’Oréal® Paris and FLOWER BeautyTM by Drew Barrymore.

During her PR experience, Doramus promoted the benefits of skincare products and makeup — so it’s no surprise she continues to practice what she preached (including removing her makeup before bed). She’s also in tune with her fair skin, meaning she’s a big fan of sunscreen and gets her moles checked often by a board-certified dermatologist.

When she eventually decided to branch out on her own four years ago, Doramus started with a floral business. At the time, she primarily created flower crowns, as they were quite popular then — especially to wear at music festivals. Celebrities, influencers, and brands all came calling, excited to sport her designs. While flower crowns aren’t as trendy these days, Doramus proved that she and her company have staying power: On the event design front, she’s cozy with brands like Kendra Scott®, Sisley® Paris, and L’Oreal Paris. And, her talents as a social media consultant have made her a go-to for Barrymore’s new site, FLOWER by Drew®.  

“I now work more hours than I ever have in my entire life,” said Doramus. “It just doesn't feel like it, because I'm doing so many things that I love.”

Doramus is the kind of person you can go to for any type of advice, whether it’s floral, beauty, hosting, design, or entrepreneurship-related. But she’s more than an encyclopedia of information. Doramus is easy to talk to, well spoken and incredibly approachable (despite having the potential to be mistaken for a model). Read on for our one-on-one chat with Doramus, who discusses everything including dermatology and flower design, where she vacations with her husband, juggling it all, the contents of her makeup bag, and Drew Barrymore.

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