Aesthetics Spending

The Prescription: Meet the 32-Year-Old Who Spends $20,000 on Skincare and Aesthetics

the cost of injectables, microneedling, and skin resurfacing treatments

In this installment of The Prescription, writer Allison McNamara finds out what treatments one 32-year-old real estate investor in Los Angeles books annually. 

Who: 
A 32-year-old real estate investor from Los Angeles, California

What:
Weekly HydraFacials® or oxygen facials: $250 per session ($12,000)
Injectable wrinkle reducers: $490 four times a year ($1,960)
Microneedling with PRP: $1,500 three times a year ($4,500)
Venus Viva® Resurfacing Facial: $600 per session once or twice a year

Annual Total: 
$18,000 to $20,000, depending on how often she gets microneedling and Venus Viva treatments.

Why:
The first [medical aesthetics treatment] I ever tried was injectable wrinkle reducers in my frown lines. I was pretty young, around the age of 22. By that time, I already had deep-set wrinkles because I furrowed my brows a lot. I was insecure about the deep lines, because they made me feel masculine. I started by just getting treated [in my frown lines]. Now, over a decade later, I get injectable wrinkle reducers in my forehead, too. 

Editor's Note

Injectable wrinkle reducers are used to temporarily smooth the look of moderate to severe wrinkles in certain areas of the face such as the forehead, frown lines, and crow’s feet. They should not be used more frequently than every three months. Like any medical treatment, they have potential risks and side effects. Be sure to talk to a licensed provider to see if they’re right for you. 

My skincare maintenance is what I spend the most money on. My skin is in great shape these days, but not without years — and I mean years — of really hard work. I had terrible cystic acne growing up; it was intense and made me insecure for the majority of my life. I tried just about everything [to treat it], from [over-the-counter] adapalene to [prescription] isotretinoin. Eventually, it went away, but not without leaving behind intense scarring. The scarring made me feel insecure about my skin texture; I would panic in places with overhead lighting.

Editor's Note

As always, talk to your doctor before starting any new treatment or medication. Retinol shouldn't be used by women who are pregnant, considering getting pregnant, or nursing. Please consult with your doctor before use.

I have spent years and tens of thousands of dollars getting my face to the place that it is today. Since I am acne-prone, I get blackheads and whiteheads easily. So, I get weekly facials [to keep blemishes at bay]. I’m very diligent; even if I’m traveling, I’ll make sure to book a facial at my hotel or at a local spa. I realize that my routine might sound really extra, but it has transformed my skin from clogged and broken out to clear and healthy. I am also aware that it is a privilege, as it’s not cheap. 

Regarding my texture, I started getting microneedling with PRP two years ago. It has been a game changer! I started getting these treatments once every four to five weeks for the entire first year, and they drastically improved my scarring and smoothness. Now that my skin is in a place I’m really happy with, I’m focusing on maintenance. So, I am doing less microneedling than before. Recently, I’ve been trying the Venus Viva [skin resurfacing treatment] instead of a microneedling session, and I’ve been enjoying the results! I can’t put a price on my confidence. I could cry thinking how happy the younger me would feel knowing she would have clear, smooth skin someday. 

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