When hair brand Insert Name Here® co-founders Sharon Pak, 28, and Jordynn Wynn, 29, met at Pepperdine® University, they didn’t spark an immediate friendship. “We had a lot of the same classes together because we had the same major,” recalls Wynn, a Ten Sleep, Wyoming, native. The two were integrated marketing communication majors before they graduated in 2014. “We ended up being partners on a lot of group projects.”
Though the two weren’t that social outside of classes, their networking would inevitably serve each other well. “During my junior and senior year, I interned at what would later be ColourPop® Cosmetics,” explains Wynn. As she helped create the concept for the brand and launch it, she was asked to recruit additional employees to get the business off the ground. “I tried to get my friends to apply and nobody would.” Instead of her go-to clique, Wynn’s mother suggested her daughter reach out to people she worked with in class.
Pak answered the call and came onboard soon after — and the two helped grow the brand for more than six years, helping with a variety of tasks including marketing and influencer initiatives. ColourPop transitioned to SEED Beauty®, the umbrella company over Kylie Cosmetics®, KKW Beauty®, SoulTM, and Fourth Ray®. However, they both felt the entrepreneurial itch — but it wasn’t until they met their third co-founder, Kevin Gould, in 2018 at BeautyCon®, that they would take the leap.
He fatefully asked, “If you guys could launch anything, what would it be?,” remembers Wynn. “We had the idea for Insert Name Here, so we shared it with him.” The idea: a collection of high-quality yet affordable hair pieces that allow the user to customize and experiment with their strands as they see fit. Just a year later, in May 2019, the Los Angeles-based trio launched their brand, which has since grown to 15 employees, and its products — which range from full wigs to clip-in ponytails — have been featured on the heads of pop stars Ariana Grande and Becky G, in addition to a variety of influencers.
Beyond hair, the co-founding duo loves other beauty products. They shared their makeup bag contents and skincare regimens with us, in addition to their best advice for anyone looking to make it in the industry.
Spotlyte: What has been the best career advice that you've received, and who gave it to you?
Sharon Pak: I've become really, really good friends with Toni Ko. She is the founder and former CEO of NYX® Cosmetics. She sold it to L'Oréal® a couple of years ago, and she just re-entered the market. She always tells me it's so important to do good business with good people. I fully believe in all the deals that I do. Honesty and having genuine relationships with people is so key to getting things done well.
Jordynn Wynn: It’s from Sheryl Sandberg's Lean In® book. She was talking about Facebook's® main ideas and philosophies. One of them is: “Done is better than perfect.” I've found that to be really true, especially when starting your own business from scratch. Sometimes you get caught up in the details and it just bogs you down. You don't get anything live. My new motto has been, “Done is better than perfect,” and I've been 10 times more productive.
Spotlyte: Do you have advice for people looking to break into the beauty industry?
SP: No task is too small or too big. We've had a lot of interns, and some are too picky and say, "No, I can't do this," or have a "I'm too good for this" type of attitude. When we first started at ColourPop, we were both two bright-eyed undergrads who had no idea what to do or what a real workplace looked like. We did anything and everything. We were packing packages. We were doing customer service. We were doing public relations. Anything you can think of, we just did it. We wanted to learn, and I think that's how you get far in your career: by having that attitude.
Spotlyte: What other elements are important for furthering one’s career?
SP: For me, it's being reflective and converting feedback into something real. A lot of emotional or career growth comes from not being able to reflect on yourself and really fix the things that need to be changed. Lean into the things that make you uncomfortable and recognize them.
JW: A lot of people ask me about networking. The most important thing is to remember that you don’t know where a lot of your peers will be, or where your coworkers are going to go next. It's so important to be kind to others, because that’s the most grassroots marketing: leaving a good impression on your peers and coworkers. Be kind and work hard.
Spotlyte: Who have been your biggest cheerleaders?
SP: We have each other, and our support system has been so incredibly supportive. Our family, even our community, and our audience are why we were able to start INH®. People are rooting for us, and they've been so supportive from day one since our ColourPop days.
JW: 100 percent, it's Sharon. We have a really special opportunity and relationship. We’ve gone through a lot of life's big journeys together, like starting at ColourPop and the massive growth there, and then launching our own company together. We work so well together. But a big part of that is because we can give feedback that comes from a genuine place. We help each other grow. When one of us is down, the other one is hyping us up. We know how to get the fire reignited with the other person. I've felt really thankful that I have a friend like that, such a genuine close relationship. She's literally my work wife — I definitely don't think that I would be where I am today or INH would be where we are today if it wasn't for the partnership that we have.
Spotlyte: What are your morning skincare routines?
SP: My morning routine is basic, because I go in so heavy the night before. I use HolifrogTM Tashmoo Water LilyTM Nourishing Milky Wash. I like to use Embryolisse® Lait-Crème ConcentréTM, which is an over-the-counter French drugstore brand, and an SPF.
JW: In the morning, I typically use Fresh® Soy Face Cleanser, and then HoliFrog Como Popp-E Renewal Scrubby WashTM. It has poppy seed exfoliators, and I've noticed that it's a little more gentle on my skin. I use Kiehl's® Ultra Facial Cream with the OLE HENRIKSEN® Truth Serum®.
Spotlyte: What are your evening skincare routines?
SP: For my cleanser, I'm obsessed with Holifrog Tashmoo Water Lily Nourishing Milky Wash. Then I go in with Biologique® [Lotion] P50VTM. I follow it up with a retinol or Dr. Barbara Sturm® Hyaluronic Serum. After that, Embryolisse moisturizer. I top it with face oil.
Editor's note Retinol shouldn't be used by women who are pregnant, considering getting pregnant, or nursing. Please consult with your doctor before use.
JW: I really love Sunday Riley® Luna [Sleeping] Night Oil and Good Genes®. I love Curology® Custom Skincare, so I apply that almost every night. It's something that I live and breathe for. For my basic moisturizer, right now I'm using Kiehl's Ultra Facial Cream.
Spotlyte: What’s in your makeup bag?
SP: I love NARS® Pure Radiant Tinted MoisturizerTM Broad Spectrum SPF 30. For bronzers, I love IL MAKIAGE® Baked Bronzer with IL MAKIAGE Baked Highlighter. For brows, I really like Soapbrows® with ColourPop lightly penciled in. For my eyeshadow, I go in with a super neutral eye using ColourPop eyeshadow. I use Vegamour® Vegalash® Volumizing Mascara — I'm really obsessed. For lips, I love Glossier® Generation G®.
JW: For makeup, I pretty much use all ColourPop cosmetics. I use a lot of ColourPop Cosmetics Lux glosses. They are my favorite formulas right now, with ColourPop Lippie pencil. That's my go-to. I love ColourPop blush as well. I also have been using the RevitaLash® brow gel — that's one of my favorites. And I use Benefit® Roller Lash® Curling & Lifting Mascara.
Spotlyte: Do you wear different INH products all the time, or keep your hair consistent?
SP: I love to experiment and change up my look. That's how I am with my makeup tutorials as well. It's a different feeling and vibe, and I love that you can get that energy from each ponytail. I like doing dramatic looks.
JW: I've had the same products. I collect them as we launch them, and I haven't had to trade any of them out. As long as you store them and keep them brushed, and take decent care of them, they last a really, really long time — one of our main focuses was high quality. There are a few products that I wear more than others. I really wear Zooey bangs a ton, and the Lux extensions now that I cut my hair. Those are probably my two favorites.
Spotlyte: Do you get injectables?
SP: I did get injectable wrinkle reducer once, when I was 27. I got it in my forehead. I'm super animated.
JW: I've also tried injectable wrinkle reducer in my forehead before. I'm obsessed with the results, but I'm just really bad with [retreatment]. I got it on my 27th birthday with one of my coworkers. She was like, “Let's go together.”
Editor’s note Injectable wrinkle reducers are used to temporarily smooth the look of moderate to severe wrinkles in certain areas of the face such as the forehead, frown lines, and crow’s feet. They should not be used more frequently than every three months. Like any medical treatment, they have potential risks and side effects. Be sure to talk to a licensed provider to see if they’re right for you.
Spotlyte: What other treatments do you get?
SP: I get my nails done once a month. I've never gone in to get a facial before, but I do go to FaceGym®. When I was living in New York for a hot second, I used to go to FaceGym quite often. They just opened up an LA location, so I've been dying to check it out.
JW: I have some residual acne scars on my temples from when I was in high school. I've played around a little bit with laser skin resurfacing to minimize the discoloration and texture there. I went to Skin Laundry® and did two different kinds of laser treatments. I also tried a vampire facial one time.
Editor’s note As always, talk to your doctor before starting any new treatment.
Spotlyte: What do you enjoy doing in your free time?
JW: Dinners. I love trying out new restaurants all over LA. I have a lot of favorites. Right now, I'm obsessed with Tar & Roses℠. Otherwise, I love anything animal-related, like volunteering at a shelter or riding horses at a stable.
SP: I love gardening. I love plants. Re-zhuzhing my backyard is one of my favorite things to do. I have an entire little lot of herbs planted right now. I also enjoy reading. I just finished The Ride of a LifetimeTM by Robert Iger, which I thought was pretty cool. Also, Lean In and How To Win Friends & Influence PeopleTM. I love Patti Smith and her book Just KidsTM. It’s my number one go-to.
Spotlyte: What are your workout regimens?
SP: I'm a huge CorePower Yoga® fan. I go almost every single day to hot yoga. I've recently been really into the Nike® Training ClubTM app, which has HIIT cardio and great trainers like Kirsty Godso.
JW: I go to Sweat Yoga℠ in Santa Monica a lot. That's my favorite. I also have a personal trainer. Her name is Karisa Curtis. She's been doing a lot of really cool at-home routines that I've been following, and then I recently picked up running.
Spotlyte: Do you have mantras?
SP: My mantra is: “Innovate or die.” Without innovation, there's really no progress.
JW: Mine is “Opportunities don't happen, you create them.” This is something that's really resonated for me. I came from a very small town. My family are farmers. People always tell me, "Oh, you're so lucky that you got to work at ColourPop." But I've really completely owned all the opportunities that have come my way and made them what they are. I'm the one who developed them and I'm responsible for them. It doesn't matter what your background is, you can make opportunities. You can make the world work for you. I preach that to a lot of people.
Discover more inspiring brand founders:
- Miranda Kerr’s Beauty Evolution: From Perm Faux Pas to Founding an Organic Skincare Brand
- How Dara Levy’s In-Shower “A-Ha Moment” Resulted In a Glowing Skin Empire
- How This 33-Year-Old On-Air Expert Finally Managed Her “Wild” Skin
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