Inspiring People

How This Entrepreneur Went From Model to Makeup Artist to Eyebrow Pro

The “Eyebrow Doctor,” Piret Aava, Shares Her Medical Aesthetics Secrets

Although Piret Aava isn’t an MD, most clients know her as the Eyebrow Doctor®. In New York, Miami, Los Angeles, and Westchester, New York, the 39-year-old microblades, shapes, and tints eyebrows — in addition to tinting eyelashes and applying eyelash enhancement tattoos for her range of clients. Most find her via her popular Instagram® account, and her client roster is so dense that Aava has a lengthy waiting list — with many people willing to stick it out over a year to secure an appointment with the Eyebrow Doctor. 

Though she’s been focused on brows for nearly 15 years, Aava didn’t start out as an eyebrow specialist. In fact, she began modeling at age 14 in her hometown of Tallinn, Estonia, and her strong desire to travel propelled her to participate in pageants in order to see the world. After living in Istanbul and Italy, her move to New York was serendipitous. 

“I went to a pageant in the Bahamas, and when I was coming back, I stopped in New York to visit my childhood girlfriend,” recalls Aava. “I ended up staying. I got a modeling agency in New York, and was modeling and waitressing.” She booked fit model and lingerie jobs, as well as gigs for fittings and tradeshows. Ultimately, though, Aava wanted to pursue makeup artistry — but her parents didn’t approve. They told her, “‘Makeup artist’ is not a job,” and, “You need to go to college,” she says. “I would always get so stressed out when people asked me what I wanted to do with my life.” Spoiler alert: she didn’t take her parents’ advice. “I took a course in makeup,” she admits. “I called up every single photographer that I've ever worked with and started doing free test shoots.” This would cause her to inevitably get the gig that transformed her career from makeup artist into Eyebrow Doctor (more on this later!).

Today, Aava has another business to add to her growing entrepreneurship resume: Body Roll Studio℠. The company was inspired by Aava’s frequent travels, and the venue offers machines equipped with infrared rollers that have adjustable speeds and heat. (Patrons say the experience is super relaxing.) 

Aava’s path is far from average — and her love for trying new things is certainly inspiring. Read on to learn more about the medical aesthetics treatments she loves, the one person she credits most for her success, and an uplifting mantra that will inspire you to shake off anything that doesn’t serve you in life.

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